In the senior high school division of Shuchiin Academy, the student council president and vice president, Miyuki Shirogane and Kaguya Shinomiya, appear to be the perfect couple. Kaguya is the daughter of a wealthy conglomerate family, and Miyuki is the top student at the school and well-known across the prefecture. Although they like each other, they are too proud to confess their love, coming up with many schemes to make the other confess.
